Controlled expansion
Prove it in Dubai. Scale it everywhere.
Every market runs on the same core. A new city is a configuration — currency, tax, language, partners — and it only opens once the previous market passes explicit gates.
Dubai readiness gates
Next city in sequence: Abu Dhabi. Readiness score: 50% Validating
| Gate | Target | Dubai | |
|---|---|---|---|
| Active paying food businesses | >= 150 | 62 | not yet |
| Monthly orders processed | >= 50,000 | 18,400 | not yet |
| SaaS net revenue retention | >= 100 | 108 | pass |
| Monthly logo churn | <= 3 | 2.4 | pass |
| Contribution margin | >= 20 | 17 | not yet |
| Net promoter score | >= 40 | 46 | pass |
Illustrative pilot metrics. Thresholds are configurable in the market registry.
Localised by market — configured, not rebuilt
| Country | Currency | VAT | Languages | Phase |
|---|---|---|---|---|
| United Arab Emirates | AED | 5% | en, ar | 1 |
| Saudi Arabia | SAR | 15% | ar, en | 3 |
| Qatar | QAR | 0% | ar, en | 3 |
| Kuwait | KWD | 0% | ar, en | 3 |
| Bahrain | BHD | 10% | ar, en | 3 |
| Oman | OMR | 5% | ar, en | 3 |
| United Kingdom | GBP | 20% | en | 4 |
| India | INR | 5% | en | 4 |
PHASE 1
Validate — Dubai
1. Dubai دبيpilot
PHASE 2
Scale — UAE
2. Abu Dhabi أبوظبيnext
3. Sharjah الشارقةplanned
4. Ajman عجمانplanned
5. Ras Al Khaimah رأس الخيمةplanned
6. Fujairah الفجيرةplanned
7. Umm Al Quwain أم القيوينplanned
PHASE 3
Expand — GCC
8. Riyadh الرياضplanned
9. Jeddah جدةplanned
10. Doha الدوحةplanned
11. Kuwait City مدينة الكويتplanned
12. Manama المنامةplanned
13. Muscat مسقطplanned
PHASE 4
Globalise — International
14. London لندنplanned
15. Mumbai مومبايplanned